What is a Marketing Funnel

What's a funnel marketing approach and why do online marketers need to develop one?

It is a marketing strategy used to get prospective customers to purchase products from your site. It's a sales process in which a visitor comes to your blog to seek information that could help solve a problem. But, with the help of specific tools, you can learn how to build an ongoing relationship with every person who visits your blog.

This will allow you to know the wants and needs of every user. This will help you give the most accurate information to all your visitors. Once you gain a visitor's trust, that visitor will feel more comfortable purchasing products. The visitor then transform into a buyer.

Some customers end up becoming extremely loyal customers, ready to buy any product you promote. A marketing funnel describes the steps that are involved in turning a visitor to your site into a client who will come back to you for all future purchases.

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This is the ultimate objective of every internet marketer. This is possible with a well-designed funnel.

Your marketing materials are attracting people's attention and guiding them to your funnel. Once they complete the PERSONAL form, they are automatically entered the funnel. I say "personal" because no one is going to opt in on your business lead capture page. They want an executive to join them, not a small company.

The page for lead capture is where they begin the funnel. When they click the "Sign up Now" or "Enter here" buttons, they will be in a position to enter a different universe of marketing through networks.

The most important thing is that they are qualified to do it. It's their decision. They don't need to pay your services as a mentor or leader. You could also demonstrate to them ways to get more leads and cash into their businesses.

This is the way a typical marketing funnel functions:

You can offer an item for free for the "front-end" to draw and attract people who are interested in your products. You must register to receive the product (also known as opt-in) and enter your email address as well as your name. They will then be added to your email mailing list.

You now have these people in your email list and you are able to offer them similar promotions that may be of interest to them.

Right after signing up for the free offer you'll be directed to a webpage with a low price offer, also known as trip wire offers. At this point, they are moving to the "back end" of your funnel.

If the person purchases the lowest priced deal, they will be taken directly to a similar offer at a more expensive cost (commonly called an upsell). A person who also buys the cheaper offer will be directed to the next similar product at a more expensive price. This process can be repeated for a number of more.

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