The Sales Funnel For Effective Online Marketing
For centuries the sales funnel has been an an integral part of traditional marketing and business. However lately it seems to me that the topic of using funnels in Internet business is appearing all over the internet.
People want to learn more about the marketing concept and the ways it could be used to enhance their online marketing efforts. Continue reading to learn more about the sales funnel to efficient Internet marketing.
The Sales Funnel: What exactly is it?
A marketing funnel doesn't actually refer to a funnel. The use of the term "funnel" for this concept of marketing is to aid in visualizing and explaining a sales process from the beginning to the end. The funnel provides a clear comparison because it permits potential customers to be "Unqualified prospects" on the top, and more narrow opportunities for sales conversions at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" will be found at the upper end of the funnel. These are those who have not spoken to you but may be interested in your products or services. After many phone calls, sales and promotions, you have reached people who have bought your product or services.
The effectiveness of a lead generation funnel is due to its capability to monitor the actions of your prospects at various stages of the sales process. With the sales funnel through finding out the number of prospects who are qualified at each point of the process, it is possible to anticipate the number of prospective customers who'll eventually turn into actual customers.
A sales funnel allows you to determine exactly how is going on and how your sales process is failing or succeeding or failing, or if your marketing campaign isn't getting a sufficient amount of prospective customers at any point within the process. This information allows you to decide where you should focus your attention and work to keep sales at a necessary level as well as, to achieve your marketing objectives. It's used as a method to monitor and control the customers sales process.
The top of the Sales Funnel or Front - End
The front of your sales funnel should be the most active component of your sales funnel. This area requires consistent testing. There is no limit of front-end concepts. Your imagination and your resources are your only limits.
The front-end objective is to attract new customers and convert them to buyers.
A prospective client is "qualified" when they sign up for the product or service you offer. This is when the prospect or "Unqualified Lead" becomes qualified. It's because they took an action that suggests that they might be interested in buying your products or services.
For your front-end to be effective you must be able to bring specific traffic to your site blog, website or squeeze page. PPC adverts, articles marketing PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all excellent sources.
There are many tools that can be used to "qualify prospects who aren't qualified". One of the best ways to qualify prospects is to create a squeeze page. This allows you provide something valuable to your product that users can receive for free, or at a significantly reduced price, in exchange for their name and email. The products offered include newsletters as well video ebooks, email courses, eBooks, and other related reports.
The front end of your sales funnel is where potential customers are drawn to your company. But what about the back end?
The End of the Funnel, or The Back-End
The back-end, or bottom of the funnel is where the majority of profit and sales take place. This is where you will find your more expensive products. They all belong to the same subject however in a different format such as video, audio or live interaction.
The primary difference between the front end and back-end lies in the kind of client and the cost of the service or product that is being provided.
Even though it is true that a very small percentage of people will enter your front -end, only 1-2% will actually end up in your back-end. Since a small portion of people spend more money, it's okay.
You see, that although front-end products and services can cost under $100, back-end items and services typically cost in the hundreds or thousands. The bottom or back-end of your sales funnel is the primary source of revenue for an Internet business. It's also the most reliable part of this selling process.
As I said in the past the sales funnel is customizable as much as your imagination and resources allow.
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